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UTM tracking

For more information on UTM selection and use, there are many excellent marketing resources online that can help guide your strategy. Free UTM link builders can also be useful tools as you plan your campaigns.

Add UTM parameters to a webinar URL

Add UTM parameters to a registration link to track information about conversion sources.

  1. In Webinars, find the webinar you want to track
  2. Click Your links
  3. In the Attendees tab, copy the Registration page link
  4. Add UTM parameters to the end of the URL manually or with an online UTM builder tool
    • Repeat this for each place you will share the link (in emails, on social media, etc)
  5. Share the modified registration link(s)

Attendees who register through the modified links will be stored in the webinar’s registrants list with a record of the UTM parameters that were in the link they clicked.

Example of a UTM builder tool from https://utmbuilder.com/

Example of a UTM builder tool

Click Build URL after adding all parameters to generate the final URL with UTM tracking capability.

Important Notes:

  • UTM values cannot be sent to WebinarJam with an API call.
  • If an attendee registers to the same event twice with the same email address, the UTM values captured the first time will be saved. Additional registrations will not overwrite existing UTM values.
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