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One-click registration link

Overview

This article is for both WebinarJam and EverWebinar. Make sure to paste any example code to a single line, as some information has been split to ensure it is displayed properly.

The One-Click Registration Hotlink is an advanced way to allow people who are already on your autoresponder mailing list to get quickly registered for your webinar by clicking on just one link.

The link must be sent through your autoresponder, with the #shortcodes# specific to your autoresponder being used for name and email. So when the link goes correctly through your autoresponder, it will automatically replace the #name# and #email# parameters with the name and email from your list.

The main benefits are:

  • People on your list are more likely to register for the webinar because they simply click a link in an email you send them.
  • If you have a tagging system, you can tag that the person clicked the link.
  • This friction-free registration leverages your autoresponder to bypass the registration page, automatically register your subscriber to the webinar, and directly forwarding them to the Thank You page so they can grab their unique link to the event.

IMPORTANT: Due to anti-spam policies compliance, WebinarJam and EverWebinar only allow the use of the One-Click Registration Hotlink if it’s used through a well-reputed, long-established autoresponder such as Aweber, MailChimp, InfusionSoft, Kartra, iContact, GetResponse, Ontraport, etc. Any other use is forbidden and will result in the termination of your account.

 

Get Your One Click Link

First of all, you need to set up your webinar and a registration page for those who are not currently on your list.

NOTES:

    • If the “One Click Registration” link does not have the right #shortcode# for your autoresponder, it will not replace the name and email and will leave it empty.
    • If you require last name or phone number on your registration page, you will need to also add those #shortcodes# to your One Click Registration Link.

Then you need to go to My Webinars. You’ll see it in the top left of the webinar dashboard.

Choose the webinar where you want to get the “One Click Registration” link and click the “Advanced”


Notice that some information is URL encoded — %40 in place of ‘@’ and %2B in place of ‘+’


 

One Click Variables

While a One Click link looks similar to the following, there are some different parts to it.

https://event.webinarjam.com/register/1click/a1b2c?
first_name=John&last_name=Smith&email=JohnSmith%40Domain.com&phone_country_code=
%2B1&phone_number=5555555555&timezone=GMT-7&schedule_id=1

Webinar Hash

The first part of the code is Webinar hash, the identifying code for your Webinar. This is automatically generated in the link and looks like this: a1b2c

First Name

The first_name=John is required and gets the registrant’s first name to add to your list. “First” will need to be replaced with your autoresponder’s first name #shortcode#.

Last Name

The last_name=Smith is optional, but if it’s been set as required, it must be used in the one click link. “Last”, if required, will need to be replaced with your autoresponder’s last name #shortcode#. If you don’t want to use it, you can simply remove it from the Hotlink.

Email

The email=JohnSmith%40Domain.com is required and gets the registrant’s email to add to your list. Note that “JohnSmith%40Domain.com” will need to be replaced with your autoresponder’s email address #shortcode#.

Phone Number

The phone_country_code=%2B1&phone_number=5555555555 is optional but if it’s been set as required, it must be used in the one click link. “%2B1” and “5555555555“, if required, will need to be replaced with your autoresponder’s corresponding country code and phone number #shortcode#. If you don’t want to use it, simply remove it from the Hotlink.

Timezone

The timezone parameter is only required for EverWebinar events configured to take place “under the user’s own time zone“. If that is how you’ve configured your webinar, you must enter the time zone in GMT terms (example: GMT-7, GMT+7, GMT-2, etc). For any other type configuration, be it WebinarJam or EverWebinar, simply delete this parameter from the link altogether because you already configured the event’s time zone from the configuration wizard.

Schedule ID

The “schedule_id” number refers to the actual number displayed in your interface while configuring your webinar dates. For example, in the screenshot below the only possible values for the Schedule parameter would be either “1” or “3“. There is more detail on the schedule further down.

 

Modifying the One Click Hotlink Link for Your Webinar

The One Click Registration you copied above contains last name and phone number. If you made these optional fields, they are not required to be part of the One Click Registration. So from this link from EverWebinar

https://event.webinarjam.com/register/1click/a1b2c?
first_name=First&last_name=Last&email=YOU%40YOUREMAIL.com&phone_country_code=
%2B1&phone_number=1234567890&timezone=GMT-7&schedule_id=1

…you would modify as followed:

Last Name Not Required

If you don’t require last name on your registration pages, you will want to remove &last_name=Last

Phone Number Not Required

You will want to remove &phone_country_code=%2B1 and &phone_number=1234567890. This means your code will look like

https://event.webinarjam.com/register/1click/a1b2c?
first_name=First&last_name=Last&email=YOU%40YOUREMAIL.com&timezone=GMT-7&schedule_id=1

Removing the Timezone

https://event.webinarjam.com/register/1click/a1b2c?
first_name=First&last_name=Last&email=YOU%40YOUREMAIL.com&phone_country_code=
%2B1&phone_number=1234567890&schedule_id=1

Removing Last Name, Phone Number, and Timezone

https://event.webinarjam.com/register/1click/a1b2c?
first_name=First&email=YOU%40YOUREMAIL.com&schedule_id=1

Customizing the Link for Your Autoresponder

Now we’ll gather your code for your autoresponder…

If your autoresponder is not in this document or your One Click Registration code is not working, then you will want to look for the unique email code and name code that your autoresponder uses and replace

“First” and “YOU%40YOUREMAIL.com”

With the appropriate code; some example codes are

name: {!name} OR {!firstname} or [fname] or ~Contact.FirstName~

email tag: {!email} or [email] or ~Contact.Email~

You’ll typically find these in the shortcodes when you set up an email.


Selecting the appropriate Schedule ID

The “schedule_id” number refers to the actual number displayed in your interface while configuring your webinar dates. For example, in the screenshot below the only possible values for the Schedule parameter would be either “1” or “3”.

In the example above, if your one-click link includes “schedule_id=3”, then the user will be registered for the webinar scheduled for 2020-01-05 at 02:30 PM Central European Time.

If your schedule is configured as a series of events (as opposed to a one-off event), please note that the end user will be registered for all of the webinars in the series.

In the example above, if your one-click link includes “schedule_id=2”, then the user will be registered for the whole series running a webinar every Tuesday at 02:00 PM Pacific Time.

 


 

Sample Codes For Major Autoresponders

When you paste your one-click link into your autoresponder email composer, you must make sure to use the correct shortcode for each parameter (first name, email, etc).

Each autoresponder uses a different nomenclature for those shortcodes. Below, we’re going to look at some variations based on the Major Autoresponders, these may vary based on your own personal set up with the autoresponder. Check with your autoresponder for phone shortcodes.

https://event.webinarjam.com/register/1click/a1b2c?
first_name=First&last_name=Last&email=YOU%40YOUREMAIL.com&phone_country_code=
%2B1&phone_number=1234567890&timezone=GMT-7&schedule_id=1

NOTE: Always check your Autoresponder for your specific shortcodes. The shortcodes below should work, but your particular set up may vary.

 

Active Campaign

Make sure to follow the Active Campaign Instructions on MergeFields however this should work:

first_name=%FIRSTNAME%
last_name=%LASTNAME%
email=%EMAIL%

 

Kartra

first_name={first_name}
last_name={last_name}
email={email_address}
phone_country_code={phone_country_code}
phone_number={phone}

 

Aweber

Make sure to follow Aweber MergeFields, however this should work:

first_name={!name} or firstname={!firstname}
last_name={!lastname}
email={!email}

 

ClickFunnels and Actionetics

Make sure to follow Clickfunnels Merge Tags, however this should work:

first_name=#FIRST#
last_name=#LAST#
email=#EMAIL#
phone_number=#PHONE#

 

Get Response

Check Get Response Merge Tags, but the following should work:

first_name=[[name]] or firstname=[[firstname]]
last_name=[[lastname]]
email=[[email]]

 

iContact

Read iContact’s article on Merge Fields however this should work:

first_name=[fname]
last_name=[lname]
email=[email]

 

InfusionSoft

Make sure to follow the InfusionSoft Instructions on MergeFields. You should see:

first_name=~Contact.FirstName~
email=~Contact.Email~

 

MailChimp

Make sure to follow the MailChimp Instructions on MergeFields. You should see:

first_name=*|FNAME|*
last_name=*|LNAME|*
email=*|EMAIL|*

 

Ontraport

Make sure to follow the Ontraport Instructions on MergeFields as :

first_name=[firstname]
email=[email]

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