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Facebook (Meta) pixel tracking

Tracking code from a 3rd-party service (such as Meta or Google) is configured in the webinar setup wizard. You can embed unique tracking code for each page in your webinar funnel: registration page, thank you page, live room, and replay room.

Integrate third-party tracking in your webinar wizard

 

To create a Meta pixel, follow the instructions provided here: How to set up and install a Meta Pixel [Meta Business Help Center]

  • Go to the Integrations step of the webinar wizard
  • Open 3rd party tracking systems for editing
  • Paste the base pixel code in the field for each page you want to track
  • Save the module and complete the setup wizard

To track visits and other conversion events, go back to the Meta Events Manager and create a new Custom Conversion

  1. Add a name for the conversion (example: Registration page visit)
  2. Add a description if desired
  3. Select the pixel you just installed in your webinar configuration
  4. Under Rules, select URL contains
  5. In the URL keywords field, paste a string containing ONLY the base URL and webinar ID for your event (see below for more information)
  6. Click Create to save the conversion

Meta conversion tracking configuration

How to find the correct value for URL keyword Rule

The URLs for the pages associated with a webinar consist of three different elements: the base URL, the Webinar ID, and an encrypted string.

The complete page URLs look something like this:

  • Registration page: https://event.webinarjam.com/register/WEBINAR-ID/UNIQUE-ENCRYPTED
  • Thank you page: https://event.webinarjam.com/registration/thank-you/WEBINAR-ID/UNIQUE-ENCRYPTED
  • Live room: https://event.webinarjam.com/live/WEBINAR-ID/UNIQUE-ENCRYPTED
  • Replay room: https://event.webinarjam.com/replay/WEBINAR-ID/UNIQUE-ENCRYPTED

Individual elements:

  • Base URL: event.webinarjam.com/registration/thank-you/
  • Webinar ID (numeric): XXXX
  • Encrypted string: YYYYYYYYYYYY (unique for each registrant)

Because the encrypted string is unique for each registrant, it cannot be used in any general-use tracking code. If a page URL is required for your setup, use the base URL and webinar ID only.

The webinar ID in found in the webinar wizard at the Integrations > 3rd party tracking systems step under each tracking code field.

In the example above, the webinar ID is 62.

For the webinar in the example above, the URLs will be:

  • Registration page: https://event.webinarjam.com/register/62/UNIQUE-ENCRYPTED
  • Thank you page: https://event.webinarjam.com/registration/thank-you/62/UNIQUE-ENCRYPTED
  • Live room: https://event.webinarjam.com/live/62/UNIQUE-ENCRYPTED
  • Replay room: https://event.webinarjam.com/replay/62/UNIQUE-ENCRYPTED

Tracking “Contains” vs. “Equals to” URLs

When your links have been defined, create Custom Conversions for the pages you want to track with the Meta Pixel.

Configure the events to track any URL that contains the fixed part of your webinar URL. For example:

  • event.webinarjam.com/registration/thank-you/5/

Do not include the HTTPS:// or the placeholder for the encrypted string (“UNIQUE-ENCRYPTED“). Instead of tracking a specific full URL, set the event to track any URL that “contains” just the fixed aspects of the page address.

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